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Three Evergreen topics to use in  your Content marketing Plan to have a strong third quarter

Jenell Webber Media Blog
Third quarter. I understand first hand how crucial this time of year is. It's a key point in time for businesses when roughly one third of the annual sales are made. Business managers and sales people are seeking information on how to get more leads quickly to attain financial objectives but don’t know where to start. I have good news. You just started answering your own question right here and now when you began reading this blog. I am going to give you three content topics to post on social media that are evergreen that you should implement right away to get more leads and ultimately conversions.
Evergreen content works so well because you can use this type of content all year long. So once you have made the content store it in an accessible place where you can post it again in a few months from your original post.  It’s important to recognize that people respond more to content that is emotional relevant and vibrant so keep that in mind as you read on.
These content concepts are very general but should be kept to your brand image when you post them. For example, if you are a DJ business you are not going to post with the image of a bright pink rose that does not speak to your brand, unless that is your brand image.
OK let’s get started boosting your web site traffic building, and achieving sales conversions with simple content marketing topics.
 
People content:
Never overlook the importance of human connection to your products. Your audience wants to get to know you on a personal level. So introduce your whole staff on social media. Start at the top with the manager or owner and talk about what each person does and what they love about their job. Facebook works well for this type of content. Make a portrait video with some short text on each photo. You can do this with Adobe spark for free. Tip: subtly place in the video your name or logo in the back ground or on clothing. Video is proven to be the most engaging type of content.
Place content:
If you are showing the outside of your business that is a good start but not as relateable as showing the inside. Let people see where the magic really happens. Give your audience a tour of a few work areas or the whole building. Highlight the common areas and remember that you are talking to potential buyers so speak to the advantage that this area offers them. You will get the most engagement when you have prepared a script for the video. This also works even when it is a small area. In fact I often work outside of my home office and show the area that I am working from that day. I found the engagement to be the highest when I put a styled photo of my desk.
Personality content:
This is the place to get creative. Tell your audience why they should care about what you do and how you are making a positive change to people by doing it.  Use at least two people for this content. It adds interest to see more faces in a piece of content. This is the time to share your community involvement. For example, share how your team is excited to be part of the 5k run for cancer. Give them a boost by providing a link to the event with their page listed. Another angle that works well is to thank your customers for doing business with you.  Celebrate your first year of business like it was your twentieth and it is likely to happen.

Bonus content- Here is how to sell your products and services on social networks and get results. Read on
Product content:
Social media is about offering valuable content that is helpful, entertaining, or funny. It’s not about sharing every product that you have with a price tag attached to it. It doesn’t work. What does work is posting this type of content on your web site, in your webinars and of course your sales presentations.  Surprising right? The best way to sell a product is to show a picture of the product inviting the audience to a webinar or presentation to learn more about it. Provide a well designed graphic and just enough detail about the product or service to entice people to sign up to gain the information. The caveat is that you can show this content piece many times over about a week on all social media networks. Bonus if this offer includes a picture of the same person that was previously introduced in the People part of your content story.
Written by Jenell Webber 
CEO Jenell Webber Media. All rights reserved.
 

Content marketing. What it is and how to make it work for you.

Everyone is buzzing about content marketing. It's become one of the best things you can do to set up your business for success. It's been stated that content marketing is rapidly growing by 10 percent each year. So It's understandable when the term gets over used in the marketing industry.
The term has taken on a plethora of definitions. So Let me start by saying what Content marketing isn't. It isn't a blog or a single video that's been published once or twice in a few different  places around the web. That is certainly a solid start of a content marketing plan, but it's just that. The beginning stage.
It's not what is needed to see the benefits of future growth.
So what exactly is Content marketing?
Content marketing is a culmination of visual assets that speak to a specific set of individuals to  attract build, convert, and engage in a conversation. The visual resources used are uniquely thought out to inform, entertain, help, and inspire the end user.
How can it work for you?
Content marketing works well when it is a planned strategy. Honestly, I could not achieve it without using a documented plan for all of the visual assets required to publish test and analyze. That is the answer to the question of how it works for you.  you need a well planned high quality strategy. It doesn't happen over night.  But the process all starts with a conversation. It's a conversation about your customers  behaviors, lifestyle, and of course their problems. 
So let's get started solving them together. 
Jenell Webber
infoboxjwm@gmail.com